View warranty information on the Warranty page.
This is the fastest way to register. First you need to create an account (if you have not already done so) and then register your purchases, including the date and place of purchase, and the serial number (if applicable - only some products carry a serial number). If you already have an account, then log in and select Register Your Purchase and follow the instructions.
If your rod or reel came with a registration card, just fill out the details and post it to us. If it didn't have a card, send us the product, dealer, date of purchase and your contact details, along with a copy of your receipt.
REMEMBER you still need to keep your receipt in case you need to claim.
Check the warranty cover that applies to your rod and any associated handling charges. If you're unsure you can contact our customer services department for help. You can then send your damaged rod, rod sections or reel to us, along with the appropriate charges. See the Warranty section for further details.
Keeping proof of purchase can help us process your claim faster and where products are less than 12 months old you may be covered under your statutory consumer rights, meaning you can get a repair or replacement without needing to claim on your warranty.
We keep sections of rods for as long as feasibly possible. In the event that we don't have any, an upgrade to an equivalent current rod will be offered at a discounted price.
Some spare parts are available to order, or may be replaced under warranty. Please contact us to discuss your needs.
Repairs and servicing are available - please contact us to discuss your needs.
We perform rod repairs as quickly as we can. The time taken depends on the rod/section being returned and the availability of spare parts.
This helps prevent wear and tear and prolongs the life of the joint, it also prevents sections sticking together. We recommend a light rubbing on the joints every 2-3 outings. We recommend that only household candle wax is used on the joints.
Try putting a pack of frozen peas on the joint for about half an hour - this causes the rod material to shrink slightly - then pull and twist in opposite directions, gripping as close to the joint as you can (rubber gloves are very helpful for this).
If this fails contact customer service for further advice.
When we charge postage, we charge for the actual cost of the postage, but also the cost of the packing materials and the time taken to send them.
The amount you are charged will include any parts used, the labour and a thorough clean and overhaul of the reel.
Reel repairs are usually carried out within 48 hours of receipt, subject to change during busy periods.
Flylines should be cleaned, stretched and re-conditioned after every 2-3 outings, this prevents a build up of dirt on the line, which can damage rod rings.
If you wish to submit a request for a product donation, please complete the online application found at purefishing.com/donation-request-application/. Your application must be submitted through this form in order to be considered. If you have not received a response within two weeks of your event this means we were not able to offer support at this time.